Being a good massage therapist is not enough if nobody knows about you. Yes, if you are a gifted healer, people will flock to you by word of mouth alone. But for most of us mortals, we have to do something to get our massage clients. If you work in a spa or hotel, they find clients for you, and in turn take a good chunk of your pay. That's a fair deal. But if you are in private practice, you have to do the marketing yourself in return for keeping all the money. This does not have to be difficult or expensive. Here are some really simple and free massage marketing tips that you can easily implement right now:
If you have any good ideas and suggestions, please share them with us here. We can all help each other.
June 5, 2012
Because I already spent a lot of money with folders I created, I tried out a little bit of a smaller and cheaper project I would like to share with you. My experience shows that it's not very important to have a highly professional homepage but to have good pictures.
So don't save money with them, find a good photographer and get a collection of nice pictures. These pictures you'll have for a long time and you can use them for homepage or folders.
But try that one: create postcards! On the frontside you put 4 pictures and at the back you write a little information about the technique and contact info. You can hand them out very easily wherever you want. You'll see that people do prefer to take postcards rather than folders, because 4 pictures on the first look, do look interesting and welcoming and also the material is more practical and people will look at it more often before throwing it away.
There are many online companies which have good offers. Its really easy to upload your pictures on them and to write little is better because people don't want to get overloaded with information at the beginning.
This method did work out for me pretty well, i hope they'll do the same for you. Try it and let me know if they did.love&light Taisha
Thanks for the tip, Taisha. I know postcards can be very good. There is one company called SendOutCards which has turned this into a very interesting automated process. I know people who use this method a lot, and quite successfully.
Did you ever see my online 'card'? Check it out here.
I am glad you posted here, since I just noticed that the link to my article in the first post was broken, but now I fixed it. If you want to check this article out above, it has a neat method for keeping clients. Keep the ideas coming!
June 5, 2012
Those services from Sendoutcards do sound interesting, but does it also work in other countries than the US? Did you purchase your online card from it as well and do you send it via email to people who you know to make them become interested at your work? I guess it's the more fashionable way than to hand out a paper card. I am asking stupid questions, that's because I am not very familiar with those new technologies.
I read your article and the ideas are really inspiring and do make sense. I also think that it's very important to nourish one's relationship to a client especially because trust in someone is a process and every good thought about you will increase that trust which is a very important value in our work.
Sendoutcards works all over the world. You can use them as a service, or you can join them as a business opportunity (MLM).
I did not purchase my online business card from them. Here is an article where I explain exactly how I designed it and how you can do it too absolutely free.
HI, I am new to this forum but I have been running a continuing successful business for the last 3 years so I thought I might chime in with some additional ideas.
In my town where I live there are a lot of practitioners of different modalities, but many do not find success. One of the simplest and maybe not obvious is communicate well, be on time and be professional, dress well, make your space neat and put time in energy in making it comfortable.
Generosity! The most interesting finding is that the more generosity I express the more abundance flows. I worked my fist year here in my small town by donation! I really wanted money to not be the reason people didn't make Thai Massage a part of their self care. I worked for a year this way, it really was interesting you see people's relationship to money straight away, in the end I took an honost look at how my clients liked having it this way, and in the end they really wanted me to tell them what to pay, so I based my rates on what most people could afford. I charge less than all registered massage therapist in my area ($125/90min), I charge $75 and think that is fair, which i think is important for my work. I never turn anyone a way for lack of funds and always make available sliding-scale and trade.
Donate Donate Donate!! I donate my massage to auctions to help people in my town, like a sick child or sports event anything! It is great energy producer as well as getting your name out there, maybe even being bought by someone that wouldn't normally come and see you, this is great!
I do Facebook draws every solctice for a free massage....I change the rules every time the last one I did you nominate a teacher ( we where in a very long and awful teacher's strike at the time) they tell me why they are nominating them, people said the most wonderful things , then the nominators name is also put on the slip of paper and when and if their name is drawn the teacher wins a Thai yoga massage and the nominator receives a Thai foot massage. Both of these treatments are a part of my business and it gets people in the door to see my space, get a feel for me and the best part you have done a good thing and you have also rewarded someone else for doing a good thing!
Other than these, I have a website with online booking! this has been really popular, there are free plugins or pay a little and get a more specialized version.
Okay thats it from me.
Thanks Liz for your elaborate comment. It resonates with me since my story is similar. When I first started out with Thai Massage I first gave lots of free sessions which I considered my hands-on training period.
Then I worked for donations for quite some time, and then I moved to fixed rates. However I kept those fixed rates lower than average and easily made up for it by the number of bookings I got.
Then when I created Thai Healing Massage Academy, my main approach still is to give away lots of free information, articles, and videos. In the end it all works out with the generosity and it comes back to us.
November 22, 2011
Glad to see these posts in here. Appropriate time for me as I am trying to move more people to try Thai and looking for ways to increase clients. My wife is now full-time Thai and yoga with me. Anyone with any other great ideas on marketing their services please post and discuss. Thanks Mark
That's great Mark! Now you are a husband and wife team, just like myself and my wife. That's a lot better than one's spouse being on a totally different track.
I will send an email out and see if we can get some more discussion going in here about generating Thai Massage business.
November 22, 2011
I know that I am responding to this post years after the fact, but I'm going through the forum now since I just joined. I love the idea of the guest book and plan to implement it immediately. I'm also giving away many free sessions right now so that I can begin implementing new techniques and even have some photos taken (when receivers are okay with this) for my own refection and eventually promotion. Thanks for the great ideas!